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about us


hugs & freckles is an online shop that was founded by Mum and Mini and exclusively offers sustainable baby and children's clothing. We are based in the beautiful city of Würzburg in Germany.
With a lot of love, we carefully select the most stylish and environmentally friendly brands for the little ones. The articles are made from organic cotton and recycled materials in compliance with ecological standards in Europe or the U.S.. We believe in making a difference, only offering sustainable brands and thus creating a more environmentally friendly and conscious shopping behavior in our and future generations.

                 The future is ours! Be brave, beautiful and sustainable!                                  
#sustainablekids #bethechange 
                                                                                                                         
P.S .: Who is hugs and who is freckles? Who knows! :-)